In part three: A look at Mobio’s strategies for India and the US – and a look at the differences in the ways these two cultures embrace the mobile medium. In India, for instance, the “ABC’s of Mobile” mean three things: Astrology, Bollywood and Cricket.
Part Three: India Calling
In a time when popular but unproven offerings are being sold for millions (even billions) of dollars, how will Mobio differentiate itself from the pack – and what does that mean for advertisers and partners alike?
Part Two: What A Difference A Difference Makes
Mobio’s aiming to do itself one better.
The Cupertino, Calif.-based startup has officially launched version 1.0 of its GetMobio Lifestyle Portal, a mobile Web service that gives users instant access to over 50 dynamic applications, widgets, and RSS feeds.
GetMobio’s mix of Web service mash-ups enable users to whip out the mobile phone and make dinner reservations, flag a taxi, buy movie tickets, view maps and do myriad other things – all within three clicks or less. The portal has been in beta for the last several months, and in recent weeks, newer apps like Cheap Gas – which enables you to locate the cheapest gas at nearby stations - and access to social networking sites, like Twitter and Kaboodle, have proven quite popular.
As a result, Mobio has earned some serious kudos from the industry. Last month, Fierce Wireless added to the buzz by naming Mobio one of the 10 “Top Mobile Applications for 2007.” And earlier this year, Business 2.0 named the company to the pub's Next Net 25. And IDC has named Mobio one of 10 emerging wireless entertainment companies to watch in 2007.
In a recent Gen Wow interview, I had the chance to talk with founder and CEO Ramneek Bhasin about what makes Get Mobio 1.0 so compelling, and to get a behind-the-scenes look as Mobio’s designs for one of the fastest-growing mobile markets in the world: India.
Part One: Why Makes Mobio 1.0 So Wonderful – And What Web 2.0 Really Means To Mobile
Received this nice testimonial blurb from my recent presentation to direct-to-consumer (DC) pharmaceutical marketers, on my projections for the five most important digital marketing trends in 2008. It's always nice to hear compliments like this!
“Brilliant! One of our top-ranked speakers! Your insights on how marketers can capitalize on digital were clear and compelling – and provided our attendees with more than a few great ideas they could put into action the moment they returned to their offices. We’d have you back any time.”
“DTC In The Age of Innovation” Conference
To see what others are saying about recent Gen Wow speaking engagements, click here.