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Interview: Laura Klauberg, SVP, Global Media, Unilever - On The Power of 'The Big Brand Idea'

Star Wars Augmented Reality: TIE Fighters Attack NYC [Video]

 Great way to bring augmented reality to the Star Wars universe (and vice versa).

Add in a storm trooper attack on a major city - and maybe the Princess Leia/Jabba the Hutt scene from "Empire Strikes Back" - and interest in AR for branded games could really hit hyperdrive.

...Did I really just say "hyperdrive"? Apologies.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<


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