Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 3)
Project Re:Brief from Google & Coke Wins 1st Ever Cannes Mobile Grand Prix (Video)

Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Conclusion)

Jeff HasenWhat are the secrets if SoLoMo - social + local + mobile?

And will mobile commerce supercede retail sales, or can retail wrestle control of the mobile experience?

In the conclusion of my recent conversation with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we get to the heart of these matters - and what they mean to marketers in the mobile age.

Q&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING (CONCL): SOCIAL+LOCAL+MOBILE & THE FUTURE OF MCOMMERCE

(4 min, 5 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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