Q&A: Ben Zifkin, CEO of Hubba: The Ultimate Marketing Command Center
Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 2)

Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 1)

Jeff HasenJeff Hasen is one of my favorite people in mobile marketing today - and as you're about to hear, it's easy to understand why.

Hasen serves as CMO for mobile marketing powerhouse Hipcricket, and is the author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

I'm amped about the book, and not just because I'm featured in it.

As you'll hear here, Hasen is a fount of interesting stats and insights on the mobile revolution, and is always at the ready with information on compelling ways marketers are using the mobile channel.

Listen to what he has to say here, and then check out the book here.

Hasen-CoverQ&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING: DRIVING SALES, ENGAGEMENT, AND LOYALTY THROUGH MOBILE DEVICES

Read more here.

(9 min, 26 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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