BECOME BEST-IN-CLASS IN MOBILE MARKETING
Thursday, August 16, 2012
11:00 AM - 12:00 PM PDT
(Sponsored) Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities. This continual process accelerates development with key vendors, partners and constituents to help drive initiatives using mobile.
In this webinar, members of the MCOE will share the vision, mission, method and results of the Mobile Center of Excellence, as well as discuss the needs that Mozes, a mobile engagement partner, helps to fill through supporting events like Essence Music Festival, NASCAR 600, Coca-Cola Beach Spring Break, and College football games.
Attendees will learn:
- How to approach cultivating an in-house mobile expert or team.
- How mobile is transforming the event experience.
- How to convert participation into long-term relationships.
- Best practices for building a successful mobile engagement strategy incorporating audience engagement.
Michael Becker, Managing Director, North America, MMA
Tara Scarlett, Senior Manager, CRM and Mobile Marketing, The Coca-Cola Company
Chris Bigda, Connections Planning & Investment, Media & Interactive, The Coca-Cola Company
Dorrian Porter, CEO, Mozes Inc.