I'm seriously digging this massive, indoor 3D projection mapping experience for Southwest Airlines' ambitious brand re-launch on September 8.
Not surprisingly, Go2 Productions was behind the effort. Readers may remember I worked with Go2 on a powerhouse 3D projection mapping initiative as part of the LoopNet brand launch. I'm working with them on a top-secret new project right now that I can't wait to share with you soon.
I spoke with Go2's Adrian Scott about the Southwest project the other day, and in addition to the blockbuster visuals and concert-level sound, his team engaged other senses as well. When the plan turns toward them, wind machines begin hitting the crowd for maximum impact. Here, the audience is internal employees and important clients, press and analysts. But make no mistake - its viral power is being put to good use for any number of external audiences and the public at large.
In an age when we're all hit by a constant stream of multiscreen advertising, digital outdoor is emerging as a way to break through in a very big way. How might your brand use it to surprise and delight your target audience?
Read more, here.
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