KLM Airlines is thinking beyond the flight to help visitors to Amsterdam make their way around town.
Its new audio-enabled, location-aware "Care Tag" offers audio tips on things to see and do, based on where you are at any time. What's interesting is it consists of a speaker and an offline GPS module, so there's no telephony or Internet connection required. The voices even come from KLM crew members.
"At KLM we always go the extra mile to give you the best personal service during your flight," the airline says on a special site set up to promote the tags. "And now we are also looking after you during your stay. With the Care Tag, it feels like our crew is always with you to help you around."
Indeed, it's a perfect example of a travel brand using digital, data-based technology to extend the brand experience in a unique and compelling way.
Learn more here.
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