'The Humanium Metal Initiative' Wins Innovation Grand Prix (Video)
Is 'Amazon Go' the Future of Whole Foods? (Video)

KLM Audio-Enabled, Location-Aware Luggage Tags Give Travelers Tips About Town (Video)

KLM Airlines is thinking beyond the flight to help visitors to Amsterdam make their way around town.

Its new audio-enabled, location-aware "Care Tag" offers audio tips on things to see and do, based on where you are at any time. What's interesting is it consists of a speaker and an offline GPS module, so there's no telephony or Internet connection required. The voices even come from KLM crew members.

"At KLM we always go the extra mile to give you the best personal service during your flight," the airline says on a special site set up to promote the tags. "And now we are also looking after you during your stay. With the Care Tag, it feels like our crew is always with you to help you around."

Indeed, it's a perfect example of a travel brand using digital, data-based technology to extend the brand experience in a unique and compelling way.

Learn more here.

 

Learn more about us: iMathieson

Join our LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)