Sometimes it pays to listen.
At least, that was the case with this Facebook campaign promoting a Guns & Roses concert.
Knowing full well that 90 percent of Facebook users watch videos with audio turned off, AMEX snuck in a surprise. Those who activated audio got a surprise—a voice over that told them the first 50 to text in the name of the band's lead singer would win a free ticket to the concert.
How might your brand incentivize people to view your video advertising? —Rick Mathieson
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