See what happens when Rick Mathieson does his best to elicit an "autonomous sensory meridian response" (the aforementioned ASMR).
Once strictly the domain of Internet geeks, even celebrities are doing ASMR these days—which means marketers can't be far behind. (Check out the one of the better—okay, pretty awesome—entries, from Ashley Graham, below):
(Approx. 3 min, 20 sec)
More on Rick & Rick: