First there were "chiastic" literary devices, and now, "virtual Evoked Auditory Responses" ("vEAR").
Rick & Rick discuss a piece in the New York Times about silent gifs you (and 70% of respondents in a recent survey) can "hear," including the one shown below.
Sure, they love SCIENCE! just as much as the next set of geeks. But as Rick Mathieson points out, it could impact the way we as marketers develop animated gifs and videos—especially the kind meant to work with and without audio for optimizing impact in social feeds.
It's applied SCIENCE! And it's very cool.
CLICK TO LISTEN ON iTUNES: RICK RICK: SILENT GIFS YOU CAN 'HEAR'
Episode 10/Part 2 | (Approx. 2 min, 30 sec)
Do You Hear What 70% Hear?
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