The Tech Marketers Love vs. the Tech Consumers Want

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In a all new podcast,  Rick Mathieson and Rick Wootten talk:

Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW (20:15)

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


The One With Forced Super Bowl Memes, Polarizing Brands & Gen Z Slang

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What makes a Super Bowl meme most?

In the latest episode of Rick & Rick Rick Mathieson and Rick Wootten look at Pringles' and Skittles' efforts to manufacture memes in their Super Bowl ads this year.

We'll also take a look at the brands Republicans, Democrats and independents love (to hate).

Plus: Burger King pulls off one whopper of an adverprank with its take down of the FCC's repeal of net neutrality rules.

Oh, and don't forget research on why Marvel's movies are so much better than DC movies—and a new translation guide for Gen Z. It all starts here:

Or listen on iTunes: The One with Super Bowl Memes, Polarizing Brands, Gen Z Slang & More

(Approx 12 mins)

 

PLUS: We'd love to hear from you—leave comments here on the blog, or at SoundCloud here.

And Learn more about RICK MATHIESON and RICK WOOTTEN.


Taco Bell's New 'Web of Fries,' KFC's Freaky 'Comfort Zone' & More

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In this week's episode of Rick&Rick, Rick Mathieson and Rick Wootten talk about:

Taco Bell's New Trailer: 'Web of Fries'

KFC's Freaky Pot Pie 'Comfort Zone' Relaxation Videos

Drone Lifeguards Save Lives

Magic Leap's Big Reveal

Plus: Get our take on Facebook's New Algorithm and more. It's double the Ricks for double the insights and double the fun. Get a fresh serving now: 

(Approx 11 mins)

Or Click Here to Listen to Rick & Rick on iTunes

Subscribe to the show on iTunes and check us out on SoundCloud, too!

We'd love to hear from you—leave comments here on the blog, or at SoundCloud.

And Learn more about RICK MATHIESON AND RICK WOOTTEN.