We didn't see the dancing hotdog on Snapchat until this last weekend, and we've been having fun with it ever since (see this YouTuber's video above to see what it looks like). Simple and subversive at the same time.
First there were the NFC-powered album covers that enabled you to tap your mobile against the jacket and bring up a website featuring one of her singles. Now, Beatie Wolfe has launched a augmented reality live streaming experience promoting her latest album, Raw Space.
It's hard not to get amp'd over this trailer for the "Ghostbusters: Dimension" AR game.
I can't tell how much of this is just video or actual game play, but if it's anything like this promo fro THE VOID and Sony Pictures, this game looks hyper-righteous.
It's important to understand that THE VOID develops experiences at specific venues, versus video games for home.
This is a critical difference, since the experience can be controlled within a locked environment. As the New York Times reported a couple weeks ago, THE VOID has also developed a vest that provides smells and haptic feedback within game play.
It also makes up for the lack of interest consumers seem to have over buying AR & VR gaming equipment for home.
It is interesting how Wired ad the NYT call this VR; from this video at least, it appears to be AR-based, which helps explain how people move about without the disorientation that comes with VR goggles.
THE VOID, of course calls it "hyper reality."
We'll go with that, just so long as it's as fun as it looks.
She's 58-years-old, and she's already been a police officer, an astronaut, and the President of the United States, too.
But now, Barbie's a voice-interactive hologram. So that's fun.
From the looks of it, her mannerisms seem oddly modeled off of the sisters in "Frozen." She's also imprisoned in a box, so you just sort of look at her. She can change nationality with the snap of her fingers, though. So that's cool.
Still, all that voice interaction may come with some privacy concerns, however. But relax: Wired reports that the system uses 256-bit encryption and follows FTA guidelines.
So you can get back to talking to her as she prances around ... inside a box.
In the conclusion of our Summer 2016 digital marketing wrap-up on the Jim Blasingame Show, Jim and I talk marketing and the IoT.
You know we're entering new territory when Amazon is rolling out a Dash button for Mentos.
Jim's show focuses on startups and SMBs, so the discussion speaks to trends through that lens.
As things turned out, Jim and I got so engrossed in our conversation, we never got a chance to talk about what is probably the #1 buzz-generating digital marketing news story of the summer: Pokémon GO.
In the end, we decided to save that for another show, and perhaps that's for the better.
Even as word spreads that the game may not have as much GO in it as some thought (and with even Target appropriating its most conspicuous icon these days) the game's larger lessons for marketing in the age of augmented reality may be better absorbed with a little more distance from Pikachu's big moment.
Besides, we don't want it to completely overshadow some of the other major trends from the summer that was.
Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pokémon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want to shoot a prank like this just for fun.