Marketing 'It': From Viral Outdoor to Virtual Reality & Beyond (Podcast)

Marketing it the movie
"It" is a hit. 

But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more.


But was any of it even necessary? Or was this a movie that was just destined to make a killing? 

RICK & RICK RULE THE WORLD: MARKETING 'IT'

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(Approx. 8 min)

For More on the Ricksters:

Rick Mathieson

Rick Wootten

GENWOW Blog


'The Humanium Metal Initiative' Wins Innovation Grand Prix (Video)

Not exactly turning turning swords into plowshares, but perhaps it's even better.

The Humanium Initiative recycles metal from illegal weapons busts and forfeiting programs and then makes it available for commercial production by brands. As FastCompany reports, the idea is to make your products "a symbolic result of a less violent world."

Small wonder it won the Innovation Lions Grand Prix at this year's Cannes Lions Festival.

Kudos to all involved.

Learn more, here.

 

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Cyber Grand Prix Winner Calculates Environmental Impact of Your Spending (Video)

This bank tracks and reports on the environmental impact of your spending. Excellent example of doing well by doing good. Congrats to everyone who made this a Cyber Grand Prix winner at Cannes.

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'Rings' Video Scares the Living Daylights Out of Shoppers (Video)


Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.


Top Online Marketing Trends for Holiday 2016 (Conclusion)

Mobileholiday2_flippedQuick: Does the sight of shoppers using their mobile phones in your store spark fear that they're showrooming (looking at your products and looking for better deals online)?

Or does it fill you with holiday cheer, instead?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

In part two, the conversation shifts to email, social and search.

And in the conclusion, we look at local search and mobile as part of the SoLoMo (social-local-mobile) trifecta in holiday marketing.

As you'll hear, shoppers who use mobile while inside your store may just spend more money there—quite a bit more, in fact.

Top Online Marketing Trends for Holiday 2016 (Conclusion)

 

(Approx 4-min, 40-sec)

 

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Top Online Marketing Trends for Holiday 2016 (Pt 2): Email, Search or Social?

Holiday_online_marketingSo which is better for promoting your holiday offers this season: Email, search or social?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

Here in part two, the conversation shifts to email, social and search.

You might be surprised on which delivers the most bang when it comes to online holiday shopping.

Top Online Marketing Trends for Holiday 2016 Pt 2

(Approx 4-min, 55-sec)

 

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Top Online Marketing Trends for Holiday 2016

Holiday_e_commerce_SMALLIs it time to dump that desktop this Christmas?

In the run-up to the all-important online holiday shopping season, much has been made of mobile's ascendancy when it comes to holiday sales. But this year, I think we're going to see some twists, turns and stats that might have seemed counter-intuitive looking forward from this point last year.

In this recent appearance on Jim Blasingame Show (which focuses on SMBs), I talk about some of the developments that may have some marketers shouting, "Ho-ho-ho," while others scream, "No-no-no!"

As it happens, this segment was from mid-October, and I've just been too busy to post. But it may have you re-thinking Holidays past, present and future.

Top Online Marketing Trends for Holiday 2016 (Part 1)

(Approx 4-min, 55-sec)

 

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Top Digital Marketing Trends of Summer 2016 (Pt 2): Video, Influencers & Crowdsourced Content

Video_2_illusVideo continues its victory lap in part two of our look at the top digital marketing trends of Summer 2016 on the Jim Blasingame show.

Here, Jim and I talk about how video plays a central role in a number of this summer's big trends, including the acceleration of influencer marketing and crowdsourced content.

The fact is, even with handy new video production tools, it still takes time and effort to create compelling content. So why not get your most avid fans and influencers to do it for you? Here's how a few leading brands are doing it well.

 

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 2) >>

 Approx: 5-min, 16-sec

ALSO:

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

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Top Digital Marketing Trends of Summer 2016 (Pt 1): Video Reins Victorious

Video_1Forget the Olympics.

In the world of digital marketing, video won more than its share of gold and glory this summer—as did brands that used it well.

In this special end-of-the-season wrap up on the Jim Blasingame Show, we take a look at some of the biggest trends in digital marketing for Summer 2016.

Online video factors in a number of them. Indeed, whether it was down, dirty and (increasingly) live, or a full-blow production, video continued its conquest of the web. Here's why.

CLICK HERE TO LISTEN: Top Digital Marketing Trends of Summer 2016 (Pt 1) >>

Approx 3-min 30-sec

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