'Fearless Girl' Refuses to Put Up with Bull, Wins Big at Cannes (Video)


We're still loving "Fearless Girl"—the diminutive statue created by State Street Investors as part of a special fund for women leaders in honor of International Women's Day. It's great to see she won so many accolades at Cannes this year. Congrats to everyone behind #Fearlessgirl.

 

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'We're the Superhumans' Wins Film Grand Prix (Video)

This short film for last year's Paralympics is phenomenal (wait 'til you see the long jump at the end). Amazing stuff from all - onscreen and off - and one kick-ass Film Grand Prix winner.

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Coca-Cola Bottles Feature Removable Wristbands for Music Fests (Video)

Check out this new packaging from Coca-Cola, which comes complete with removable wristbands that offer potential entry to music festivals. Talk about having a Coke and a smile.

Read more here.

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Doritos Bag's Built-in Casette Player Rocks Soundtrack to 'Guardians 2' (Video)

 


Have to love this—plus the fact that the day of the movie premiere, Doritos and Marvel will host "Rock Out Loud" pop-up recording booths in LA and NY. No word yet on any special appearances by Groot.


Meet AI-Powered, Voice-Interactive Barbie (Video)

 

She's 58-years-old, and she's already been a police officer, an astronaut, and the President of the United States, too.

But now, Barbie's a voice-interactive hologram. So that's fun.

From the looks of it, her mannerisms seem oddly modeled off of the sisters in "Frozen." She's also imprisoned in a box, so you just sort of look at her. She can change nationality with the snap of her fingers, though. So that's cool.

Still, all that voice interaction may come with some privacy concerns, however. But relax: Wired reports that the system uses 256-bit encryption and follows FTA guidelines.

So you can get back to talking to her as she prances around ... inside a box.

Maybe that's why Ken's nowhere to be found.


Hear The Love? This TV Spot Reveals if You Need a Hearing Aid (Video)

 


"Does Love Last Forever" is a hearing test disguised as a TV commercial. Will it top the brilliant UHAC "Hidden Hearing Test" spot from 2013? Let us know your thoughts—and the results of your test.


'Rings' Video Scares the Living Daylights Out of Shoppers (Video)


Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory.  Sure, it's no "Devil's Due" or 'Telekinetic Coffee Shop," but it gets the neck hair bristling just fine.


Top Online Marketing Trends for Holiday 2016 (Conclusion)

Mobileholiday2_flippedQuick: Does the sight of shoppers using their mobile phones in your store spark fear that they're showrooming (looking at your products and looking for better deals online)?

Or does it fill you with holiday cheer, instead?

In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile.

In part two, the conversation shifts to email, social and search.

And in the conclusion, we look at local search and mobile as part of the SoLoMo (social-local-mobile) trifecta in holiday marketing.

As you'll hear, shoppers who use mobile while inside your store may just spend more money there—quite a bit more, in fact.

Top Online Marketing Trends for Holiday 2016 (Conclusion)

 

(Approx 4-min, 40-sec)

 

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