Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


The One With Forced Super Bowl Memes, Polarizing Brands & Gen Z Slang

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What makes a Super Bowl meme most?

In the latest episode of Rick & Rick Rick Mathieson and Rick Wootten look at Pringles' and Skittles' efforts to manufacture memes in their Super Bowl ads this year.

We'll also take a look at the brands Republicans, Democrats and independents love (to hate).

Plus: Burger King pulls off one whopper of an adverprank with its take down of the FCC's repeal of net neutrality rules.

Oh, and don't forget research on why Marvel's movies are so much better than DC movies—and a new translation guide for Gen Z. It all starts here:

Or listen on iTunes: The One with Super Bowl Memes, Polarizing Brands, Gen Z Slang & More

(Approx 12 mins)

 

PLUS: We'd love to hear from you—leave comments here on the blog, or at SoundCloud here.

And Learn more about RICK MATHIESON and RICK WOOTTEN.


Rick & Rick: The One with 2018 Predictions in Marketing, Media & Tech (Podcast)

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It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead.

What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more?

Listen now to find out:

Rick & Rick: Jan 2018 Predictions in Marketing, Media, Tech & More

(Approx 14 mins)

OR LISTEN ON iTUNES: Rick & Rick: The One with 2018 Predictions

(Approx 14 mins)

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'Ho, Ho, Ho—Merry Chiasmus': The One with the Jedi (in Triplicate)

Rick & Rick talk "Star Wars: The Last Jedi" and the chiastic structure of the franchise's trilogies within trilogies.

It's only opening weekend, and one of us has already seen the film three times. But we're not naming names.

Not that it would do us any good. 

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Click to Hear: Rick & Rick: The One with the Jedi

(Approx: 3 mins, 30 sec)

Rick & Rick Episode 10/Pt 1

Star Wars: The Last Jedi

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Rick & Rick: The Official 'Justice League' Review (Podcast)

Gathered together in the great Hall of the Justice League: Rick Mathieson & Rick Wootten.

Their mission: To right that which is wrong and to review the latest entry in the DCEU—the good, the bad and the WTF—for all mankind.

Let us know if you agree or disagree with our takes, and what you liked or didn't like about the new Zack Snyder/Joss Whedon superhero fest, "Justice League.' (Warning: Major spoilers ahead.)

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THE RICK & RICK REVIEW: 'JUSTICE LEAGUE'

 >> CLICK HERE TO LISTEN ON iTUNES <<

 (Approx. 20 min)

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'Stranger Things 2': Eps 3 through 5—and is Hopper a Character from 'Predator'?

The Ricks revisit "Stranger Things" Season Two episodes 3 through 5—and discuss a Duffer Brothers comment about the possibility that Hopper is a character from the 1987 Arnold Schwarzenegger sci-fi actioner "Predator."

'Stranger Things 2'—Eps 3-5; and is Hopper a character from 'Predator'?

>>CLICK HERE TO LISTEN TO: RICK & RICK—STRANGER THINGS 3-5<<

(Approx. 7 min, 18 sec)

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'Thor: Ragnarok' & Alibaba's $25 Billion 'Singles Day' (Podcast)

Rick Mathieson & Rick Wootten tackle Thor: Ragnarok and Alibaba's record-shattering "11/11" "Singles Day" sales spectacular, which featured some unexpectedly popular toys this year.

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THOR: RAGNAROK & ALIBABA'S $25 BILLION 'SINGLES DAY'

>>CLICK HERE TO LISTEN ON iTUNES<<

 (Approx. 4 min, 10 sec)

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Top 5 Sci-Fi Movie Pitches in Hollywood Right Now (Not)

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On the heels of our big Top 10 Sci-Fi Movies of All Time, a look at five sequel-heavy movie pitches that are generating a lot of buzz right now. Or not. 

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TOP 5 SCI-FI MOVIE PITCHES IN HOLLYWOOD RIGHT NOW

>>Top 5 Sci Fi Movie Pitches in Hollywood Right Now...Not<<

(Approx 2 mins 36 sec)

Movie fans love a good sequel. Here are a few of the films that may (or may not) have upcoming sequels in the works, along with hints of what their plots may hold in store. Get the details on the podcast.

Wonder Woman had better hope her mother's name is Martha. Or Else.

Blade Runner: Can Decker travel back in time to stop the inventor of the first replicant?

New ambassador Amy Adams: "Can you tell me how to get, how to get to outer space?"

The Queen's coming, and only a revolution will stop her.

Are Caesar and the humans fighting ... again?

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Top 10 Sci-Fi Movies of All Time—Conclusion: Realities & Replicants (Podcast)

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This is it: The finale to Rick & Rick Rule the World 's countdown of the Top 10 Sci-Fi Movies of All Time. What movies score each of their #1 spots? Listen now on iTunes to find out!

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TOP 10 SCI-FI MOVIES OF ALL TIME—CONCLUSION: REALITIES & REPLICANTS

>>CLICK HERE TO LISTEN ON iTUNES<<

(Approx. 4 min 40 sec)

 

Also, Don't Miss:

Part One: Top 10 Sci-Fi Movies

Part Two: Reality Bites

Part Three: Red Pills & Mashed Potatoes

Part Four: Luke Skywalker Meets the Last Son of Krypton

Part Five: Two Tales of Time Travel

Part Six: 'Khaaaann' vs. 'The Thing'

Part Seven: (Re)Enter: The Matrix

 


Top 10 Sci-Fi Movies of All Time—Part 7: (Re)Enter: The Matrix (Podcast)

Rick Mathieson Rick Wootten Top 10 Sci-Fi Movies
Rick Mathieson and Rick Wootten discuss their #2 sci-fi movie picks of all time. Which is helpful, because while "The Matrix" made Mathieson's list lower down (see Part 3), apparently the Ricks still have a lot to say about one of their all-time favorites. Plus: Making "Contact."

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>>CLICK TO LISTEN ON iTUNES<<

 (Approx. 3 min 15 sec)

Top 10 Sci-Fi Movies of All Time—Part 6: "Khhaaannn!" vs. The Thing (Podcast)

Also, Don't Miss:

Part One: Top 10 Sci-Fi Movies

Part Two: Reality Bites

Part Three: Red Pills & Mashed Potatoes

Part Four: Luke Skywalker Meets the Last Son of Krypton

Part Five: Two Tales of Time Travel

Part Six: 'Khaaaann' vs. 'The Thing'