Cyber Grand Prix Winner Calculates Environmental Impact of Your Spending (Video)

This bank tracks and reports on the environmental impact of your spending. Excellent example of doing well by doing good. Congrats to everyone who made this a Cyber Grand Prix winner at Cannes.

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AR Demo: Landing Falcon 9 in the Pool (Video)

One of the very cool demos floating around the Interwebs showing off Apple's ARKit AR development solution. Here's how IKEA is putting it into action. What's the plan for your brand?

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Gorillaz App Wins Cannes 2017 Gold Lion with VR, AR Experiences (Video)

Gotta love this app. Though as far as this recap video goes, I'm not sure what's better: The app's performance, or the voice talent's accent. Kudos to all involved.

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Coca-Cola Bottles Feature Removable Wristbands for Music Fests (Video)

Check out this new packaging from Coca-Cola, which comes complete with removable wristbands that offer potential entry to music festivals. Talk about having a Coke and a smile.

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Beatie Wolfe Part of World's First AR-Based Live Streaming Music Event (Video)


First there were the NFC-powered album covers that enabled you to tap your mobile against the jacket and bring up a website featuring one of her singles. Now, Beatie Wolfe has launched a augmented reality live streaming experience promoting her latest album, Raw Space.

So: What's your brand doing with AR?

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Heineken 'Worlds Apart' Pulls Off What Pepsi Couldn't (Video)


... Mostly by not trivializing issues and by bringing people who are world's apart a little closer. 

Oh, and by being true to the role Heineken actually plays in the world—as an ice breaker.

Pretty powerful stuff, actually.

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Doritos Bag's Built-in Casette Player Rocks Soundtrack to 'Guardians 2' (Video)

 


Have to love this—plus the fact that the day of the movie premiere, Doritos and Marvel will host "Rock Out Loud" pop-up recording booths in LA and NY. No word yet on any special appearances by Groot.