The Tech Marketers Love vs. the Tech Consumers Want

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In a all new podcast,  Rick Mathieson and Rick Wootten talk:

Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW (20:15)

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN


Rick & Rick: The One with the Super Bowl Ad Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


Rick & Rick: The One with 2018 Predictions in Marketing, Media & Tech (Podcast)

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It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead.

What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more?

Listen now to find out:

Rick & Rick: Jan 2018 Predictions in Marketing, Media, Tech & More

(Approx 14 mins)

OR LISTEN ON iTUNES: Rick & Rick: The One with 2018 Predictions

(Approx 14 mins)

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Rick & Rick Top 10: Best Campaigns in AR, VR, Mobile, Social & More

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Call it "The Rick & Rick Awards."

This special edition of Rick & Rick Rule the World looks at how Nike, Burger King, Coca-Cola, Ikea, Doritos, Wendy's and others are fueling fandemonium and driving sales through some absolutely blockbuster digital experiences spanning key categories, including:

• Augmented Reality

• Virtual Reality

• Mobile Marketing

• Social Media

• Viral Video

• Digital Outdoor

- and more

 LISTEN NOW: Rick & Rick Rewind 2017: Best Campaigns—AR, VR, Social, Mobile & More

(Approx. 22 min)

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Top 10 Sci-Fi Movies of All Time—Pt 3: Red Pills & Mashed Potatoes (Podcast)

Sci_fi_podcast_top_10Keanu Reeves, Richard Dreyfuss, Spielberg and the Wachowskis. 

That's right: We're talking "The Matrix" and "Close Encounters of the Third Kind."

RICK & RICK RULE THE WORLD

>>CLICK TO LISTEN: TOP 10 SCI-FI MOVIES OF ALL TIME—PT 3: RED PILLS & MASHED POTATOES<<

(Approx. 4 mins, 35 sec) 

 

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Top 10 Sci-Fi Movies of All Time Pt 2 (Podcast)

Rick Mathieson and Rick Wootten Top Sci Fi Pt 2
Rick Mathieson & Rick Wootten continue counting down their favorite science fiction films of all time with a look at "The 13th Floor" and "Inception." 

Both explore the nature of reality from what may appear to be very different entry points—computers and dreams. But in fact, both movies offer faithful interpretations of Plato's Idealism vs. the Materialism of Democritus.

While Democritus believed physical objects form reality—matter forms mind—Plato believed in "the world as perceived by our senses"—or, mind forms matter.

The backdrop for "The 13th Floor" is the Simulation Theory propounded by Oxford University professor Nick Bostrom and more recently by Elon Musk, who believes without a shadow of a doubt that we live in, and in fact are, a computer simulation run by a future civilization with some serious processing power.

That is to say, our experience of reality is an expression of ideas. Someone else's ideas, specifically. God's perhaps, or the Man Behind the Curtain in the "Wizard of Oz," Or maybe we're just the creations of a zit-faced computer programmer with an exalted sense of self. As Max Plank, the father of quantum theory, put it long ago:

"There is no 'matter' as such. All matter originates and exists only by virtue of a force ... We must assume behind this force the existence of a conscious and intelligent mind. This mind is the matrix of all matter."

The Force and The Matrix in one quote. What's not to love about that?

Meanwhile, "Inception" deals with this notion through the backdrop of dreamworlds and our influence upon them—shaping reality by force of will. As some have put it, the question the movie poses at its climax is not whether the characters are in a dream, but rather, does it matter? It becomes their reality either way.

In "Inception," Leonardo DiCaprio's Cobb explains it this way to Ellen Page's Ariadne:

"In a dream, our mind continuously does this ... we create and perceive our world simultaneously, and our mind does this so well that we don't even know it's happening."

As you'll see, this tension between Idealism and Materialism figures prominently into Rick & Rick's favorite sci-fi movies.

RICK & RICK: TOP 10 FAVORITE SCI-FI MOVIES PART 2: REALITY BITES

>>CLICK HERE TO LISTEN ON ITUNES<<

(Approx. 5 mins, 14 sec)


Marketing 'It': From Viral Outdoor to Virtual Reality & Beyond (Podcast)

Marketing it the movie
"It" is a hit. 

But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more.


But was any of it even necessary? Or was this a movie that was just destined to make a killing? 

RICK & RICK RULE THE WORLD: MARKETING 'IT'

CLICK HERE TO LISTEN ON ITUNES

(Approx. 8 min)

For More on the Ricksters:

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Rick Wootten

GENWOW Blog


Video Game Movies & Robot Buddhist Priests (Rick & Rick Podcast Ep 1/Pt 1)

 

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Welcome to 'Rick & Rick Rule the World!'

In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days.

Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing and sales operations at 24/7.

Their mission: To share a little of their ongoing stream-of-consciousness about all things cool in movies, TV shows, comics, video games, media, marketing and advertising. You name it, they've probably got something to say about it. Either way, it's going to be fun.

All the Ricksomeness starts here:

RICK & RICK RULE THE WORLD: VIDEO GAME MOVIES & ROBOT BUDDHIST PRIESTS (EP1/PT 1) ON ITUNES  (6 MIN)

 

 

 

 


ARKit AR-Enabled Dance Practice (Video)

A simple, smart application of AR to learn how to do something we personally have had no hope of learning through any other mechanism thus far.

This particular effort uses Apple's ARKit, and so far at least, it looks promising. Though they could go ahead and just add an option for two left feet for us.

Read more here.

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Gorillaz App Wins Cannes 2017 Gold Lion with VR, AR Experiences (Video)

Gotta love this app. Though as far as this recap video goes, I'm not sure what's better: The app's performance, or the voice talent's accent. Kudos to all involved.

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