Marketing 'It': From Viral Outdoor to Virtual Reality & Beyond (Podcast)

Marketing it the movie
"It" is a hit. 

But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more.


But was any of it even necessary? Or was this a movie that was just destined to make a killing? 

RICK & RICK RULE THE WORLD: MARKETING 'IT'

CLICK HERE TO LISTEN ON ITUNES

(Approx. 8 min)

For More on the Ricksters:

Rick Mathieson

Rick Wootten

GENWOW Blog


Video Game Movies & Robot Buddhist Priests (Rick & Rick Podcast Ep 1/Pt 1)

 

Rick&Rick-masthead

 

Welcome to 'Rick & Rick Rule the World!'

In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days.

Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing and sales operations at 24/7.

Their mission: To share a little of their ongoing stream-of-consciousness about all things cool in movies, TV shows, comics, video games, media, marketing and advertising. You name it, they've probably got something to say about it. Either way, it's going to be fun.

All the Ricksomeness starts here:

RICK & RICK RULE THE WORLD: VIDEO GAME MOVIES & ROBOT BUDDHIST PRIESTS (EP1/PT 1) ON ITUNES  (6 MIN)

 

 

 

 


ARKit AR-Enabled Dance Practice (Video)

A simple, smart application of AR to learn how to do something we personally have had no hope of learning through any other mechanism thus far.

This particular effort uses Apple's ARKit, and so far at least, it looks promising. Though they could go ahead and just add an option for two left feet for us.

Read more here.

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Gorillaz App Wins Cannes 2017 Gold Lion with VR, AR Experiences (Video)

Gotta love this app. Though as far as this recap video goes, I'm not sure what's better: The app's performance, or the voice talent's accent. Kudos to all involved.

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'Ghostbusters' Hyper-Reality Gameplay from THE VOID Looks Hyper-Cool (Video)

 

It's hard not to get amp'd over this trailer for the "Ghostbusters: Dimension" AR game.

I can't tell how much of this is just video or actual game play, but if it's anything like this promo fro THE VOID and Sony Pictures, this game looks hyper-righteous.

It's important to understand that THE VOID develops experiences at specific venues, versus video games for home.

This is a critical difference, since the experience can be controlled within a locked environment. As the New York Times reported a couple weeks ago, THE VOID has also developed a vest that provides smells and haptic feedback within game play.

It also makes up for the lack of interest consumers seem to have over buying AR & VR gaming equipment for home.

It is interesting how Wired ad the NYT call this VR; from this video at least, it appears to be AR-based, which helps explain how people move about without the disorientation that comes with VR goggles.

THE VOID, of course calls it "hyper reality."

We'll go with that, just so long as it's as fun as it looks.


Headset Removal: Google Research Gives You Your Face Back in VR

Hungering for a little face time while in virtual reality?

Here are some fun, but currently impractical, ways to let others see what you're experiencing in virtual reality—and even see your face.

Think green screen and 3D scans. You won't bother to try this at home, folks. But someday...

Read more, here.

 


'Field Trip to Mars' Features Goggle-Free, VR-Enabled School Bus (Video)

 


After winning a Cannes Lion last summer, word's out that Lockheed Martin's 'Field Trip to Mars' is up for Creativity's A-List Awards. Well worth taking for a spin.


Honda's 'Candy Cane Lane' VR Experience Brings Some Holiday Magic to Sick Kids (Video)

 


This little piece of Christmas spirit is from RBA. For every "Like" this video gets on Facebook, Honda will donate $1 to CHOC Children's and the PEdiatric Brain Tumor Foundation, up to $100,00. Well done by all.


'Let's Be Evil' Trailer: Tech Gone Bad? (Video)

 

Another day, another dystopian vision for a future, this time from the POV of "Glassholes."

Get the inside scoop, here.

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