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NPR Interviews Rick About This Year's 'User-Generated' Super Bowl Ads

The consumer-created content craze is taking center stage at this year's Super Bowl.

As GEN WOW readers know, Doritos, Alka-Seltzer and others are making a big deal about letting consumers create the ads that will be seen during what is also known as the "Super Bowl of Advertising."

I was one of the ad industry executives NPR's "Day to Day" sought for comment.

Listen here.

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com