Back From GREC, Gearing Up For DTC
October 09, 2009
Had a blast and met some really cool people, including Tim Downs of Interwork Media, who spearheaded the event; Jim Crawford, executive director of GREC and Melissa Fryback, development director for GRE; and Christina Bock and Ricca Silverio of Bock PR; Corey Fugman of Apple and more.
Anyone involved with, or interested in, mobile marketing and how it applies to retail should check for future events - there really isn't another resource for exploring mobile as part of the retail experience. And you've got to get to know this group. In one five minute conversation with Melissa, she spit out a half dozen great ideas for retailers looking to leverage the power of mobile.
My particular talk was on how mobile can be used to enhance the in-store shopping experience by capitalizing on the surprising ways consumers use mobile phones when they're shopping. I brought along Mozes CEO Dorrian Porter as my special guest, who shared some of his company's projects and how they're making a difference for companies like Pinkberry.
Next up: A keynote at the DTC Fall 2009 Conference, which will look at ways direct-to-consumer pharmaceutical marketers (think Viagra, Lipitor and other "ask you doctor about" medicines) can tap the power of digital experiences to promote their offerings as never before.
Should be fun!
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