Back from Digital Hollywood (Rick Mathieson: GENERATION WOW

Back from DTC; Next Up: Digital Hollywood

Inside 'HBO Imagine': Interview With Alison Moore, VP, Brand Strategy & Digital Platforms, HBO (Part 1)

Back from Digital Hollywood

October 23, 2009

Just don't call us the Digital Hollywood Squares.

I was in Santa Monica this week to participate in a panel discussion on games as an advertising and marketing platform for entertainment and consumer products brands.

It was a lively discussion with executives from several of the online and mobile gaming outfits, and hosted by James Green, CEO of Giant Realm. Great group of people, and an interesting debate.

Some really intelligent (and funny) people aboard - which made it feel like a game show.

Peter Marshall, eat your heart out.

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