As part of a new promotion called The Coke Zero Facial Profiler, a new Facebook app uses next generation facial recognition technology to find people who look like you based on your profile page picture, and that of others around the world.

"If Coke Zero has Coke's taste, is it possible someone out there has your face?" shouts a trailer for the intiative, from Crispin, Porter Bogusky, in what's touted as a "worldwide social experiment."

I'm not sure what it all has to do with drinking a Coke Zero, but you just know this is the kind of thing Zero's target demographic's going to drink up.

Find out more, here.

-----------------------------------------------------------------------

BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

-----------------------------------------------------------------------

Quick Links:

BRANDING UNBOUND: THE BLOG - The latest in mobile marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com