First Look: The Cover of My New Book, 'The On-Demand Brand' (Rick Mathieson: GENERATION WOW

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First Look: The Cover of My New Book, 'The On-Demand Brand'

October 09, 2009

Forgot to mention that during my speaking engagement at the Global Retail Executive Council at CTIA this week, I was able to share the first glimpse of the cover art for my new book, THE ON-DEMAND BRAND (Amacom/McGraw-Hill, Spring, 2009). Be sure to read all about the book, here.

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BRANDING UNBOUND WAS JUST THE BEGINNING:

>>> CLICK HERE FOR A FIRST LOOK <<<

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Quick Links:

BRANDING UNBOUND: THE BLOG - The latest in mobile marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

Posted at 03:30 PM in Advergames, Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Games, Hypertargeting, In-Game Advertising, In-Store, Integrated Campaigns, Interactive Television, Media Culture, Mobile Marketing, Outdoor, Research & Metrics, Social Media, User-Generated Content, Viral, Web | Permalink | Comments (0)

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