Yes, "Whopper Sacrifice" makes the list, as does Ashton Kutcher's race with CNN to become the first "brand" to top 1 million Twitter followers, or "Tweeps."

And yes, there's the "word of web" effect of moviegoers boosting or killing box office based on their Twitter posts.

But while the Times looks at social media in general, in marketing I would add, for better or worse:

• The Twitification of print ads, as most recently demonstrated by Motorola and Trident Gum - as well as most movie websites (see, most recently: "Book of Eli")

• The consumers-recruit-Subway to save NBC's "Chuck"

• Coke Zero's Facial Profiler Facebook app (not to be confused with HP's facial recognition app)

• Pepsi's community-focused Refresh Project

• The social media campaign for Paramount Picture's 'Paranormal Activity'

• The pay-per-tweet scandal

• Social media as a back-to-school marketing staple

• Big brands like Skittles attempting to make social web their websites

• Read the Times piece, here.

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