We'll show some of these, leading up to the big game, Feb. 7.

Last year, Doritos said it'd pay $1 million to a contestant in this annual consumer-created ad contest who tops USA Today's Ad Meter rankings. This year, the brand is upping the ante - to $5 million to those who can conquer the top three ratings. I take that to be split between three contestants. The big game is coming fast, so vote now or for ever hold your peace.

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PRE-ORDER NOW:

"... Truly A Must-Read  ..."

Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go beyond a mere iPhone or gaming application – just another passing fancy that won’t stay relevant. Rick Mathieson’s THE ON-DEMAND BRAND is truly a must-read for marketers who need to cut through the clutter to gain a deeper understanding of their consumers, spot trends and predict outcomes.”

Conor Brady
Chief Creative Officer
Organic, Inc

>>> IN STORES APRIL 28 - READ MORE HERE <<<

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