Super Bowl: Pepsi Sits On Sidelines, Coca-Cola Gets Social
Publishers Weekly Reviews My New Book, THE ON-DEMAND BRAND

Twitter: Now With 75 Million People Who Almost Never Use It

 Twitter's raking in new tweeps at a rapid clip, the vast majority of those people never use it.

Turns out only about 17% of people ever send a single tweet in a given month. And 40% have never ever sent a Tweet. Twenty-five percent have no followers.

What's more, the rate of new users is slowing down.

To be fair, 17% of 75 million people is still a lot of people at least sending one tweet. But it also helps to deflate some of the hype so we get a realistic view of just how engaging Twitter really is.

Read more, here.

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PRE-ORDER NOW:

OD_cover "... Truly A Must-Read  ..."

Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go beyond a mere iPhone or gaming application – just another passing fancy that won’t stay relevant. Rick Mathieson’s THE ON-DEMAND BRAND is truly a must-read for marketers who need to cut through the clutter to gain a deeper understanding of their consumers, spot trends and predict outcomes.”

Conor Brady
Chief Creative Officer
Organic, Inc
 

 

 

 

 

 

>>> IN STORES APRIL 28 - READ MORE HERE <<<

 

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