Seriously. Why would Tim Burton pay top dollar for Johnny Depp, only to spend so much more to make him look like Elijah Wood (...or is it Madonna)?

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LAUNCHES APRIL 21 - PRE-ORDER YOUR COPY NOW:

"... Witty, Insightful, Dynamic and Highly Inspiring..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO


 

>>> IN STORES APRIL 21 - READ MORE HERE <<<

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