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Pew Study: Millennials? More Like Generation Text

Teenagers Not sure we needed Pew to tell us this, but at least its putting some new numbers to what was already apparent:

Those born after 1980 are the mobile generation, the texting generation, or, as Pew actually puts it, "history's first 'always connected' generation."

Some stats:

• 80% go to sleep with their mobile phone with them

• 34% say they have texted while driving

• 48% say they've been in a car while the driver is texting

• In the last 24 hours, the average Millennial has sent 20 texts, compared to a dozen for Gen Xers (those born between 1965 and 1980) or 5 for the average boomer (those born between 1946 and 1964)

• 41% say they only have a mobile and no landline

• They're less likely to have watched TV in the last 24 hours, though most still did so -  a full 57%'s worth

In my first book, BRANDING UNBOUND, and in my new book, THE ON-DEMAND BRAND (out April 21 from AMACOM Books), I look at today's phenomenally tech-savvy generation and what it means to marketers. Needless to say, it portends seismic changes in the way we market products and services.

You'll want to find out more about that here.

You're going to want to read more about the Pew study, here.


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OD_cover "... Witty, Insightful, Dynamic and Highly Inspiring..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO



>>> IN STORES APRIL 21 - READ MORE HERE <<<

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