Survey: More People Using Facebook, Twitter to End Real Relationships
Is ChatRoulette Video Version of Facebook, Or Porn-In-The-Pan?

Video: Point Phone, Get Augmented Reality Feed On People Around You Based On Social Network Data

This particular example seems to be trying way too hard - why do facial recognition when an app can make it so anyone can choose to have their profile info presented via mobile augmented reality based on their phone, not scanning their faces. I also think the information could be more easily displayed.

The possibilities are huge. Imagine event sponsors enabling fans at say, a concert, to hold up their phone to learn about the people around them - likes dislikes...proclivities....to spark conversation and act as a social lubricant. It also helps brands become social glue, and help consumers not just connect with each other in the physical world. 

In my new book, THE ON-DEMAND BRAND (coming April 21 from AMACOM Books), I look at how mobile augmented reality will transform the way the virtual and physical worlds converge - and how brands like Coca-Cola, Ray-Ban, Legos, Doritos, Papa Johns and others are already putting it to good use. 

Read more, here.

-----------------------------------------------------------------------

LAUNCHES APRIL 21 - PRE-ORDER YOUR COPY NOW:

OD_cover "... Excellent  ..."

 “Through persuasive arguments and q&a’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly



>>> IN STORES APRIL 28 - READ MORE HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)