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Video: Point Phone, Get Augmented Reality Feed On People Around You Based On Social Network Data

This particular example seems to be trying way too hard - why do facial recognition when an app can make it so anyone can choose to have their profile info presented via mobile augmented reality based on their phone, not scanning their faces. I also think the information could be more easily displayed.

The possibilities are huge. Imagine event sponsors enabling fans at say, a concert, to hold up their phone to learn about the people around them - likes spark conversation and act as a social lubricant. It also helps brands become social glue, and help consumers not just connect with each other in the physical world. 

In my new book, THE ON-DEMAND BRAND (coming April 21 from AMACOM Books), I look at how mobile augmented reality will transform the way the virtual and physical worlds converge - and how brands like Coca-Cola, Ray-Ban, Legos, Doritos, Papa Johns and others are already putting it to good use. 

Read more, here.



OD_cover "... Excellent  ..."

 “Through persuasive arguments and q&a’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly




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