Video Breakthrough: 'Earth Hour' Video Adjusts Content Based Light Levels In Your Room
PBS Documentary 'Earth Days' To Premiere - On Facebook Before TV

Crimsonfox: Mobile Augmented Reality Gameplay Scavenger Hunt in Japan

This mass-player AR game from Tokyo-based Ubiquitous Entertainment and the Ministry of Economy, Trade and Industry was designed to show off the capabilities of augmented reality, and sent players spanning out across Shibuya searching for codes to find the hideout of a secret society called "Moonlights." Those who completed the mission were entered into a raffle for an Apple iPad.

As it happens, according to reports, people ate and shopped at locations featured in the game, both during and after gameplay. 

One can only imagine how such a thing might be put to use by the likes of Foursquare here in the US, with a major brand as the sponsor. 

(Hear my interview with Foursquare co-creator Dennis Crowley for my new book THE ON-DEMAND BRAND - out April 28 from AMACOM, here.)

And read more about Crimsonfox, here.


-----------------------------------------------------------------------

LAUNCHES APRIL 28 - PRE-ORDER YOUR COPY NOW:

OD_cover "... EXCELLENT  ..."

 “Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly

>>> IN STORES APRIL 28 - READ MORE HERE <<<

-----------------------------------------------------------------------

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)