Not completely sure why, unless Facebook expects people to use their mobile phones to connect to online content....while they're already online?

But QR and other 2D barcodes are of course all the rage right now. At South by Southwest, people are wearing t-shirts emblazoned with QR codes linking directly to their Twitter feeds.

And perhaps that's the idea. Facebook users can generate their own QR codes, so perhaps they'll reproduce them somehow for use in other media.

Or maybe Facebook just didn't think this through.

As Facebook obliquely tells TechCrunch: "We're always testing various featurs on the site, but we have nothing more to share at this point." 

Whatever. It still gets cool points for saying it offers QR codes.

And maybe that's in itself is the whole reason for the effort.

Read more, here and here.

And see how major offline brands are making use of QR codes in my new book, THE ON-DEMAND BRAND, which hits stores April 28.

As it happens, I'll also be talking about them next week when I speak at the iMedia Breakthrough Summit.

QR codes are indeed cool. And they seem to be coming to a profile page near you soon.

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