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Instant Ads Set New Pace for Online Ad Buying & Placement

March 12, 2010

Appnexus real time bidding advertising Sounds like Yahoo, Google and others are now allowing advertisers to buy and place ads in the milliseconds between the time someone enters a website address and the moment the page appears.

Dubbed real-time bidding, solutions like those from AppNexus enable sites to follow a person's activities in real time, deciding when and where to show him near-personalized ads. As today's New York Times reports, imagine a guy visiting eBay for golf equipment. If eBay finds he recently bought a driver at another site, it will dynamically update offers to show him tees, golf balls or a package vacation to St. Andrews, Scotland.

It could fundamentally transform the way digital media is purchased - and dramatically increase its efficiency and efficacy - never mind its creepiness.

Read more, here.


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Posted at 09:08 AM in Hypertargeting | | Comments (0)

Tags: advertising, AppNexus, ebay, google, microsoft, real-time bidding, yahoo

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