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Instant Ads Set New Pace for Online Ad Buying & Placement

Appnexus real time bidding advertising Sounds like Yahoo, Google and others are now allowing advertisers to buy and place ads in the milliseconds between the time someone enters a website address and the moment the page appears.

Dubbed real-time bidding, solutions like those from AppNexus enable sites to follow a person's activities in real time, deciding when and where to show him near-personalized ads. As today's New York Times reports, imagine a guy visiting eBay for golf equipment. If eBay finds he recently bought a driver at another site, it will dynamically update offers to show him tees, golf balls or a package vacation to St. Andrews, Scotland.

It could fundamentally transform the way digital media is purchased - and dramatically increase its efficiency and efficacy - never mind its creepiness.

Read more, here.



OD_cover "... EXCELLENT  ..."

 “Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly




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