BabyCenter, the phenomenally successful online community that reaches 78 percent of all online women who are pregnant or mothers of children under 24 months old, has become a soc-net cause celebre America's moms.

In fact, more moms visit BabyCenter in the US than there are babies born in the US in a year.

In part one of this exclusive interview with BabyCenter Chairwoman Tina Sharkey, portions of which are featured in my new book, THE ON-DEMAND BRAND (out April 28 from AMACOM Books), I get the inside scoop on how BabyCenter has connects with moms through blogs, forums and branded content - as well as an interesting mobile app called "Booty Call."

Tina Sharkey: The Care & Feeding of Social Networks, Part 1

(Approx 6:17)

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