In part three, Sharkey shares her views on what ad agencies need to do to stay on top of digital in general, social networking in particular - and how BabyCenter delivers the gamut for its agency and brand clients.

Interview with Tina Sharkey, Chairwoman of Baby Center: The Care & Feeding of Social Networks, Part 3

(Approx. 5:32)

Also hear:

Part One: On how BabyCenter leverages the power of social networks to tap into the tribe of motherhood

Part Two: On Johnson & Johnson's strategy for using BabyCenter to connect with moms

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