Many people don't realize that BabyCenter - the hugely popular social network for mothers - is owned by Johnson & Johnson, which acquired the site from eToys in 2001. That makes BabyCenter the only major social network owned by a consumer goods company.

In part two of my interview with BabyCenter Chairwoman Tina Sharkey, I ask her about how Johnson & Johnson makes use of BabyCenter to connect with its target consumers - and how its business model works given it (wisely) accepts advertising from other marketers, even competitors in its categories.

Tina Sharkey: The Care & Feeding of Social Networks, Part 2

(Approx 3:48)

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