We already knew they were plastic, but this is getting ridiculous.

Mattel plans to launch a series of Barbie and Ken dolls based on four characters from "Mad Men."

As the New York Times reports, this is all part of a premium-price collectors' series that has seen Barbies and Kens based on characters from "The x-Files," "I Love Lucy," and more.

Given that Barbie was in her heyday in the 1960s, this feels especially fitting for the brand. I mean, Don Draper and his wife Betty seem like the inspiration for Barbie and Ken, rather than the other way around. Roger Sterling and Joan Holloway are the other two characters that get the Barbie treatment.

“The dolls, we feel, do a great job of embodying the series,” Stephanie Cota, senior vice president for Barbie marketing at Mattel in El Segundo, Calif., tells the pub “Certain things are appropriate, and certain things aren’t.”

Well that may be true for the show, but does the show fit Barbie? It's hard to imagine Ken portrayed as a serial cheater, or Barbie as a kept wife and a mistress.

And really, is this a step forward or step back from the new gender equality-minded Computer Engineer Barbie and Anchor Woman Barbie?

Time will tell - but you just now fans of "Mad Men" are going to be buying these in droves. And it won't be cheap: The suggested retail price is $74.95 each.

Read more, here.

-----------------------------------------------------------------------

LAUNCHES APRIL 28 - PRE-ORDER YOUR COPY NOW:

"... EXCELLENT  ..."

 “Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly

>>> IN STORES APRIL 28 - READ MORE HERE <<<

-----------------------------------------------------------------------