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PBS Documentary 'Earth Days' To Premiere - On Facebook Before TV

In fact, it'll be a full week before the feature-length documentary comes to a PBS station near you.

Sounds kind of cool. According to Mashable, the film follows the history of Earth Day in the US, and investigates issues related to today's American environmentalism movement.

As it happens, it's been on the festival circuit for months, but by premiering on Facebook before the boob tube, PBS will make use of a new social streaming platform from Brand Networks that makes it so the film will stream in its entirey with a live social stream of updates along side it. 

You can RSVP to view the film on Facebook, here

In my new book, THE ON-DEMAND BRAND (out April 28 from AMACOM), I look at the growing phenomenon of social viewing and how it can reshape the way we consumer - and share - entertainment experiences.

Read more about the book here, and more about Earth Days on Facebook, here.



OD_cover "... EXCELLENT  ..."

 “Through persuasive arguments and Q&A’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.” – Publishers Weekly




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