Early Reader Feedback on THE ON-DEMAND BRAND: 'If You Don't Want To Suck At Your Job, Buy This Book!'
April 30, 2010
Just got this incredibly nice email and photo:
My name is Jordan Atlas and I am a group creative director at Digitas/NY.
I just finished The On-Demand Brand, it was incredibly inspiring and eye-opening.
Thanks for writing it.
I've attached a photo of what my copy looks like now. I think I may have stuck a post-it note on every page.
Thanks again,
Jordan
After an email exchange he added:
I just sent out an email to my 23 member creative team saying "anyone interested in not sucking at their job should go out and buy this book!"
Exactly the level of excitement and annotated markups every marketing book author aims for.
Please, by all means, readers - I'd love to hear from you: The good, the bad (...but mostly good) and the really excellent.
Thanks for the email, Jordan!
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"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."
“THE ON-DEMAND BRAND is witty, insightful, dynamic and highly inspiring. This book should be required reading for marketers - or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we can all learn from”
– Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO
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