Wendy's Frosty Promotions Aim for Warm Reception on Social Networks
Video: Wired Officially Launches its iPad App

Razorfish Study: How Brands Are Investing In Social Media, Mobile, Digital Out-of-Home & More

 Interesting stats from Razorfish (by way of Guy Kawasaki on OPEN FORUM):

• Razorfish clients' spending on digital increased 4% in 2009, v. a 13% decrease in 2008 - which has more to say about the economy than anything.

• During the recession, spending trended toward branding v. direct - which is very unusual for economic downturns. Smart marketers understand when to take advantage of others' weakness.

• Digital out-of-home was the most experimented channel in 2009, followed by ad exchanges.

• Social media garnered only 4% of marketers' media spend. This is reflected of the free or very inexpensive nature of social promotions.

• Mobile remains a small part of the media buy. The good news here is that that's because they're not buying mobile ads; they're creating mobile apps and infrastructure.

• Brazil's the market to watch - with 70 million people are becoming upwardly mobile in that country, one of the so-called BRIC nations (Brazil, Russia, India and China).

Read more here, and get the report yourself here.

FOLLOW RICK ON TWITTER & FACEBOOK

-----------------------------------------------------------------------

 

 

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

 “Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

 

 

 

 

 

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

 

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)