Interesting stats from Razorfish (by way of Guy Kawasaki on OPEN FORUM):

• Razorfish clients' spending on digital increased 4% in 2009, v. a 13% decrease in 2008 - which has more to say about the economy than anything.

• During the recession, spending trended toward branding v. direct - which is very unusual for economic downturns. Smart marketers understand when to take advantage of others' weakness.

• Digital out-of-home was the most experimented channel in 2009, followed by ad exchanges.

• Social media garnered only 4% of marketers' media spend. This is reflected of the free or very inexpensive nature of social promotions.

• Mobile remains a small part of the media buy. The good news here is that that's because they're not buying mobile ads; they're creating mobile apps and infrastructure.

• Brazil's the market to watch - with 70 million people are becoming upwardly mobile in that country, one of the so-called BRIC nations (Brazil, Russia, India and China).

Read more here, and get the report yourself here.

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