I was a guest on CNN Radio 650's "CNN Morning Show" the other morning for a wide-ranging interview on digital marketing initiatives from Burger King, Nike, P&G, BMW and many others - and spanning social networking, mobile, augmented reality, personalizable video and more. 

Hosts Brent Clanton and Steven Kay were a lot of fun, and it made for a lively conversation.

Listen in here:

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"... EXCELLENT ..."

 “Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

– Publisher's Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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