I was there for the full hour, and it was a lot of fun - covering everything from augmented reality to branded games to viral video and more.

Listen to the interview here.

And don't miss Wayne's review of the book here.

FOLLOW RICK ON TWITTER & FACEBOOK

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

 “Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

– Publisher's Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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