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Video: Wired Officially Launches its iPad App

Wired showed us what the iPad edition of its magazine might look like, and now it has launched its own pub for real.

The app costs $4.99 per issue and does bring some value add to the notion: According to Creativity, 41 of this month's articles include some form of interactivity - including editorial video, 360-degree imagery, slide shows and more. What's more, advertisers like GE, Olympus and HBO have interactive content as well, including in HBO's case, a slide show recap of True Blood Season 2.

Now, inaugural issues are inaugural issues. The real question is whether editorial and advertisers can keep up with additional content for each new issue - so things don't go from Wired to Tired as they say.

Read more. here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... EXCELLENT ..."

 “Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly


>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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