Sure, GQ's Men of the Year iPad edition only sold 350 copies. But Condé Naste appears to have scored big with Wired.

First projected to sell 2,500 to 3,000 copies of its new iPad app, Business Insider reports that the app is the top paid app in the Apple App store and sold 24,000 downloads in its first day.

At $4.99 each, that's about $120,000 in total revenue, or about $84,000 for the pub. Now before you get too excited, remember that Wired has newsstand sales of 82,357 and subscription sales of 672,217. And then there's the question of just how much that $84K covers of all the spiffy interactive content developed for the issue beyond what interactive ads may have earned the pub.

But still, a promising development - and one fitting for a pub that prides itself on being on the cutting edge (even if its actual name seems even more anachronistic in the iPad era).

Read more here.

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"... EXCELLENT ..."

 “Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

– Publisher's Weekly

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