Pepsi's New Augmented Reality Advertising
Pepsi Launches PepsiCo10 To Seek Out Refreshing New Ideas

adidas Launches 'The Quest' To Counter 'Nike Write The Future'

Hard to tell what's happening yet - it seems like users get to vote on who gets to make "the quest." And it's so new that there aren't any fans/likes yet. But that will obviously change quickly.

Read all about it here.

Read more here.

FOLLOW RICK ON TWITTER & FACEBOOK

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO



>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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