Army, Air Force Turn to Augmented Reality To Attract Recruits
June 08, 2010
The Army's effort, called "Race for Strength Challenge" (show here), places users in tank race in treacherous conditions. The Air Force effort is called "Command Center Alpha," and immerses users with sci-fi environments to show case Air Force technologies and job opportunities.
Both are deployed through kiosks as part of roving campaign tours, as well as via the web.
Col. Michael Tillema, Air Force Recruiting Service's strategic marketing and communications division chief, tells the UPI: "Technology changes the way we fly, fight and win, and by using cutting-edge technology like augmented reality, the Command Center Alpha tour is able to illustrate the high-tech nature of the Air Force."
In my new book, THE ON-DEMAND BRAND (available everywhere books are sold), I look at how Coca-Cola, Doritos, General Electric, Ray-Ban and other major brands are using AR to create high impact, highly-immersive experiences.
Not a bad idea for the military to follow suit, given its mostly young, mostly tech-enthusiast audience.
Read more about the campaigns here.
And read more about the book here.
FOLLOW RICK ON TWITTER & FACEBOOK
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