Chicquita is pulling an Essence of Coke-style "crowd sourcing" promotion that enables consumers to compete to see their designs featured on the brand's iconic blue stickers.

Users will vote for 18 winners in all, but what's nice is that even if your design doesn't get selected, you can purchase mugs, t-shirts and other gear featuring your design. And you can use your design as an icon on Facebook.

In my new book THE ON-DEMAND BRAND, I look at how brands like Coca-Cola, HP and Jones Soda have been  using such user-generated design contests to great effect.

We're about to see if a banana sticker contest will hold the same a-peel.

Check out the contest yourself here.

And read more about the book here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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