Forbes is out with its annual list of the world's most powerful celebrities - and yes, Oprah still reins supreme. But this time out, it's not enough to just rule the airwaves, you've got to rule the Twitter roost as well.

For the first time ever, social media rankings have been added to the list, for "presence on Facebook and Twitter."

Lady Gaga tops that particular ladder, followed by Britney Spears, Taylor Swift & Coldplay.

In my new book THE ON-DEMAND BRAND, I look at how Twitter in particular seems to be of utmost interest to celebrities in feeding the cult of personality.

Of course, the content of most celebri-tweets run from solipsistic to the soporific. A missive from David Gregory, host of NBC's "Meet the Press" might share with followers that he just finished rehearsing this week's show, an that he's thinking about having a bagel before airtime.

A typical tweet from Oprah: "Worked out an hour. And now going to read the Sunday papers and have a skinny cow or 2!"

It's unclear if this social media ranking signifies much to the overall Forbes listing. Coldplay is in the 30's in overall rankings and James Cameron, who ranks 81 out of 100 in social media, takes the #3 spot overall.

If there's a message in that, perhaps it's being anti-social can pay off, too.

Check out Forbes' interactive Celebrity 100 here. 

And read more about the book here.

FOLLOW RICK ON TWITTER & FACEBOOK

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"... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

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Vice President, Brand Strategy
& Digital Platforms
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