Okay, there's a joke in there, but just let it go. 

Hell, the headline even says, "Show Your Love." But again, just let it go.  

Kraft Foods has introduced an ad banner unit that invites viewers to activate their web cam and then control a macaroni noodle with their facial expressions. It uses something called "smile detection technology." 

The results are a little flaccid, but overall the concept is fun and in keeping with this nostalgic, feel good brand.

Read all about it, here.

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"... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO

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