There's perhaps something a little humorous about using mobile marketing in a safe driving campaign - given the role mobile phones seem to play in so much unsafe driving.

But for England's Surrey County Police, that's the whole point.

In a new effort, outdoor posters and leaflets feature QR codes that, when snapped by barcode reader, takes the user to a dedicated mobile site with more information.

I do hope the posters & flyers feature the overall message enough so users don't have to use the QR code. But this does point to a potentially smart way to connect with the kind of tech- (and text-) savvy teens the campaign is trying to reach.

Maybe we'd better hope Apple's FaceTime video calling doesn't actually ever go mobile.

For more on the Surrey safe driving effort, click here and here.

And to see how major brands are using QR codes to connect with consumers in amazing new ways, check out my new book, THE ON-DEMAND BRAND (available everywhere books are sold), here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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