At least that's the word from Chris Bruzzo, Starbucks VP of brand, Content and Online, speaking today at the Mashable Media Summit. 

As I talk about in my new book THE ON-DEMAND BRAND (available everywhere books are sold), Starbucks has discovered the power of limited-time, soc-net only offers and promotions in driving store traffic. Think Free Pastry Day-style promotions.

They're not alone. Dell has done quite well in that regard (though for driving traffic to its website instead of a physical store), as has Pizza Hut and others. 

Starbucks seems to be ruling the roost - but then again, who couldn't use a nice offer on an ice cold double chocolate java chip Frappachino right about now?

Read more about Starbucks' social media moves here, and in the book, here.

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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