Kraft Mac & Cheese Cam: Ad Banner Lets You Control Noodle With Your Smile
'The On-Demand Brand' Visits the 'Closer Look with Pam Atherton' Show

Video: HBO 'True Blood's' Bloody New iPhone Ad

Certainly gets your attention (video by way of textually).

In my new book, THE ON-DEMAND BRAND, I look at how FX's viral promotions for "Dexter" are bloody good fun. This doesn't quite rise to their level, but it should get fans thirsty for more. 

FOLLOW RICK ON TWITTER & FACEBOOK

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

OD_cover "... WITTY, INSIGHTFUL, DYNAMIC ..."

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms
HBO



>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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